Lots of customersA customer relationship management system (CRM) provides a range of services to manage and develop your organisation's connections and interactions with your customers, and ultimately your sales to your customers. A CRM typically supports:

  • Marketing campaigns and operations
  • Sales force activity
  • Customer service and support
  • Collaboration between your sales and marketing teams and your customers
  • Sales management and reporting

It is not easy to successfully implement a CRM. It requires commitment and clear leadership from senior management. For those businesses with the determination and vision to see the implementation through, the benefits may include improvements in these areas:

  • Cross-selling and up-selling business
  • Customer base and revenue per customer
  • Customer loyalty and retention
  • Sales force loyalty and retention
  • Gross sales
  • Average margin
  • Overall profitability
  • Market share

Open source CRMs foster large, enthusiastic developer communities which contribute to development, extension and user support of the CRM. We support the market leading X2CRM open source product. X2CRM is a powerful, reliable, customisable, extensible system. It provides facilities to work with and coordinate your sales team's customer accounts, contacts, leads, opportunities, campaigns, activities, activities, social media, quotes, invoices, products, service calls and much more.

You can read more about how X2CRM can improve your business on our blog.

 

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