Occasional comments, tutorials and workshops on small business and tech topics.
Some long pieces here, but sometimes big subjects need space.
One of the things I like to do is write overviews of a particular tech subject and present them to interest groups. They are mostly bullet-pointy but they are intended to be tutorials. So here are some of the presentations I’ve delivered over the last few years:
Nearly everybody who's had anything to do with web design has heard of WordPress. Not so many people have heard of Joomla!, and those who have may have heard of it at the end of a discussion that began with "WordPress doesn't do that ..." or "I can build that for you in WordPress for $x ..."
Many Joomla! professionals have trouble getting a fair hearing from clients who assume that WordPress must be the solution to their problems because that's the only CMS they've heard of. It's time to change that.
A customer relationship management system (CRM) provides a range of information services to help your sales, marketing and service staff to manage and improve your business's connections and relationships with your customers. It helps you to improve the performance, efficiency and profitability of your sales, marketing and customer service operations.
A CRM system organises and automates:
As your business grows, it becomes more diversified and specialised. The volume and variety of your transactions, systems and processes expands; but not in an orderly, linear fashion. With each new employee, work group, partner and business function, the web of links, exchanges, and dependencies proliferates exponentially. This phenomenon is described by Brooks’s Law, from the seminal project management book “The Mythical Man-Month”, by Fred Brooks. An innocuous name for a potentially fatal disease; businesses can choke on their inability to manage their growth.
As your business adds new IT services to cope with new operations and complexity, each new system must connect and communicate with many of the existing ones. The diagram below is an illustration of how connections proliferate as more groups develop in an organisation. Although 12 groups are only 4 times as many as 3 groups, they require up to 22 times as many point-to-point conversations.
We've been drinking from the digital firehose since it was a straw. We take the long view. Would you like your online property to stay current and fresh, while you also keep full control of it, and minimise the costs?